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Sectors / Retail and consumer

Retail and consumer. Buyers, multiples and sector-specific value drivers.

Brands, distribution, foodservice, ecommerce and consumer goods with commercial traction.

Sector focus

We do not apply a generic template. We adapt the narrative, buyer selection and price defence to the real logic of the sector.

EUR 320B+5.2%

Spanish retail market

250+

Annual M&A transactions

6-10x

EBITDA multiple

18%

Ecommerce weight

Market

Context before discussing multiples.

Retail and consumer combine omnichannel transformation, digital-native brands, franchise consolidation and buyers looking for margin, community and owned channels.

Direct-to-consumer channels improve data, margin and brand control.

Sustainability and differentiation create premiums when defendable.

Third-party platforms bring scale, but also dependence and margin pressure.

Private equity looks for scalable brands and resilient categories.

Drivers

What we review before speaking with buyers.

Brand and channel

We read this driver with financial, operational and market data before approaching buyers.

Gross margin

We read this driver with financial, operational and market data before approaching buyers.

Inventory turnover

We read this driver with financial, operational and market data before approaching buyers.

Third-party platform dependence

We read this driver with financial, operational and market data before approaching buyers.

Specialisation

Subsegments where the value reading truly changes.

Ecommerce and DTC

Digital brands with owned channels, community and measurable unit economics.

  • LTV/CAC
  • Retention
  • Margin

Physical retail

Chains, owned stores, franchises and omnichannel models.

  • Locations
  • Like-for-like sales
  • Expansion

Consumer brands

Fashion, lifestyle, home, beauty and recurring consumer brands.

  • Brand
  • Channel
  • Community

Foodservice

Restaurants, franchises and replicable concepts.

  • Average ticket
  • Turnover
  • Standardisation

Sector method

What changes in a retail and consumer mandate.

01

Brand analysis

Positioning, community, recurrence, channels, dependence on paid media and strength of proposition.

02

Commercial due diligence

Margin by channel, inventory, cohorts, customers, comparable stores and third-party platform exposure.

03

Natural buyers

Retail groups, brand holdings, consumer private equity and corporates with international distribution.

FAQ

Frequently asked questions for this sector.

How is a consumer brand valued?

Through EBITDA or revenue depending on maturity, adjusted for margin, recurrence, channel, brand strength, community and expansion capacity.

What matters more, ecommerce or physical retail?

It depends on the business. DTC brings data and margin; physical retail brings presence and experience. A healthy omnichannel model is often more defensible.

Does sustainability increase value?

If it is backed by product, supply chain and real demand, it can improve buyer appetite and differentiate the growth thesis.

Do you own a retail and consumer company?

Speak with the team
Retail and Consumer M&A Advisory | Capittal